SOOFT’s new technique of Corneal Collagen Cross-linking by Iontophoresis for the treatment of Keratoconus was launched in Amman, Jordan. Al-Mutanabbe Drug Store invited all of Jordan’s ophthalmologists to attend its 3-day event where the Italian expert Ophthalmologist in Cross-linking Dr. Igor di Paolo discussed the advantages of the new technique and performed a demonstration of the procedure. In addition, the Italian team made visits to many ophthalmological surgical centers in the country.